2017 Profile for Home Staging

Selling

When preparing your home for sale, you should greatly consider staging. The following article outlines the benefits and how it can increase your bottom line, as well as decrease time on the market. 

Buyers’ Agent Perspective:

Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home.

Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).

About one - third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Sellers’ Agent Perspective:

Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.

The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).

The costs of staging a home were typically paid by the seller before the home is listed (25 percent). When staging a home, 29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.

Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.

The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent).

 

To read the rest of this article published by the National Association of REALTORS®, click here